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Business Bloggers Creed October 29, 2006

Posted by electrica in blog business tools, blog debate, blogocombat, CEO blogs, deep blogology, ecommerce blogs, Miserably Servile Customer Pampering, Visionary Leadership.
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Here’s my newly polished, never publicly revealed, and rather robust Business Bloggers Creed:

I will never use a blog for anything other than web-based communication and online community formation, for the benefit of the audience and not my company.

I understand that to step into blogging with my old clunky MBA Business As Usual mentality, is to be wearing the wrong pair of ideological shoes. I accept the fact that to blog is to transform my company’s internal culture and external presentation as a whole.

I submit to the truth that a blog cannot be an isolated experiment, it must come from a deep need and necessity to connect candidly with customers, and care for their needs.

I surrender to the judgment of my customers. If they think something sucks, then it sucks. No matter what I’d prefer to think, no matter what management tells me, no matter what my colleagues say. I promise to exalt the user over the muser, the consumer over the marketer, and the customer over the internal culture and structure.

I will help customers gain deep expertise on the products we sell and the environment in which those products are, or can be, used.

I will not attempt to pervert a blog into acting as a Business As Usual advertising, sales, or multi-level marketing machine.

I will talk more about other bloggers and business writers than I do about myself. I will put my mentors and role models in the spotlight, and be very low key and shy about my own expertise, services for sale, and client project work.

I will never display sleazy links or dubious ads, such as online gambling sites, pharmaceuticals, real estate loans, discount software, erectile misogyny dysfunction, or other typical scumbag

I will blog only about what I personally, genuinely care about.

I will never write a post with the ulterior motive of purely seeking to boost traffic, as in opportunistic topic selection, or superficial pretence of relevant substance.

I will never promote a product with paid enthusiasm.

I will never rant about things about which I don’t know shit.

I will never kiss the ass of the MSM or, in a deluded state of grandiose ego, think I need mainstream journalists for any purpose, least of all “media attention”. I don’t need corpses to clap their hands for me.

I will always side with the blogosphere against any MSM or corporate accusations.

I will only attack ideas I see as harmful, counter-productive, misanthropic, or deceptive. I will try not to attack the persons holding and advancing these errors, unless they relentlessly attack me personally. Then, I won’t fight back, I’ll simply and swiftly destroy.

I will never attack a person as a person, but will pit text against text. Even if my favorite mentor and role model says something stupid or destructive, my words will move out and defend the truth, without the slightest care about damaging a friendship.

When it comes to truth, I have no friends. I will speak my mind about anything and anybody at any time, and I can never be persuaded or constrained to do otherwise.

I will bite the hand that feeds me, if it feeds me a line of bullshit.

I will never attack my loyal allies publicly, but only send a discreet email, when I think they’ve done or said something wrong.

I will attack anything or anybody, as I see fit, with no fear and no emotional hysteria or personal animosity.

I will strive for harmony, cooperation, diversity, freedom, and compassion in the beloved blogosphere that gives us all a level playing field in terms of communication and networked interactivity.

I will be constantly strive to improve, enhance, and perfect my blog.

I will share my expertise on blogging, my product field, my personal interests, and my hobbies, with all who seek it.

I will interact with everyone equally, giving no preference to those considered wealthy, successful, or celebrities. I judge “wealth”, “success”, and “celebrity” in far different terms than the world does. I am a blogger of immaterialism and inner riches.

I will not abandon or forsake my blog, unless I have tried everything in my power to avoid quitting, but life pressures force me to do so.

I will not post material to my blog, and ignore the other bloggers out there. I will gladly and abundantly post relevant, substantial, amusing comments at as many other blogs as possible. That way, I am enriching other blogs, while coincidentally possibly attracting others to my own blog, but my primary goal is to help others succeed.

I will seek out new blogs to enjoy, and encourage new bloggers to press on to the promised land.

I will try to always be inspiring, brazen, self-confident in the pursuit of noble ideals.

I will use my blog, not to push my company, not to hype my products, but to help others solve problems, succeed in work, and enjoy a lifestyle.

I will blog because I believe in human equality, freedom, and community.

I will blog because I want to help, not because I want a narcissistic platform for personal or professional vanity and exhibitionism, or simply because it’s “cool” or “mission critical”.

I will practice and proclaim the blogo-gospel of the 9 Core Values of Blogging, Absolute Switched On User Empowerment, Universal Content Utopic, and Global Democracy Revolution.

7 challenges of CEO blogging September 17, 2006

Posted by electrica in CEO blogs, Visionary Leadership.
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(1) Conversation:

are you willing and eager to form candid, sincere relationships online with your customers? or would you prefer to NOT have to listen to their complaints, suggestions, questions, or critiques?

(2) Response:

are you willing to reply quickly to comments posted by readers? or do you want to be aloof and just post your thoughts?

(3) Dedication:

(a) are you willing to be a devoted blogger, which means reading other blogs, posting comments on other blogs, and assembling a list of blogs you like for your sidebar? or do you want to just post articles and be done with it?

(b) are you going to demonstrate your visionary zeal and experiment with podcasts, photos, sidebar enhancements, RSS/Atom feed syndication, tags, and videoblogging? or are you going to do the bare minimum, and have only a plain text blog?

(4) Courage:

are you ready to risk looking foolish, awkward, or unprepared? or do you only want to use communication tools with low risk?

(5) Understanding:

do you really grasp what the blogosphere is all about? or do you care nothing about the blog culture?

(6) Passion:

are you really enthusiastic about your industry and how your products benefit customers? or are you just an administrative type who could be heading any company?

(7) Transparency:

are you willing to be upfront about your vision and agenda? or do you have many things to hide from public scrutiny?

How to formulate a Vision for your company September 1, 2006

Posted by electrica in CEO blogs, Miserably Servile Customer Pampering, Visionary Leadership.
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I think the Vision comes from the front-line workers and the customers, which is then absorbed and crystallized by the Leader.

The Leader is not the only Visionary, and if the Vision comes only from the Leader, the Vision will not correspond to the reality of the sales situation and the needs of your customers.

The Leader sets the Example, more than formulating or enforcing the Vision.

The Leader gets in-depth information about customer needs, organizational capabilities, and where the Future will likely be.

A customer-based Vision will always beat an organization-based Delusion. The prime example of this is the automobile industry.

The housing market is providing another lesson. Huge, hard to heat and air condition, stereotypical  $300,000 homes in America have been all the rage.

Until lately. Now the trend seems to be headed to more modest, compact, simple accomodations.

Displaying wealth with items that deplete it is beginning to be seen as a type of consumer insanity.

Anticipation of the future must be derived from a true sense of customer needs evolution, where the trends are headed, not where you think they should be, to favor what you’re already doing or wanting to sell.

We must stoop to conquer.

Stoop, get low, humble, bend down and converse with customers, let them define what we sell, rather than the Old Economy of telling customers what they should desire.

Back to Vision, the Leader should not only get it from the customers, sales staff, and service rep input…he/she should gather, crystallize, and then set the example.

I worked once for a telemarketing firm. One day the CEO came up, with his brother, from Texas. Young guys, late 20s. I had a problem, and I went to their office to seek advice. They were playing cards and pretty much blew me off with, “Hey, it’s a numbers game. Just keep calling.”

No solution to my problem. I quit the next day.

They should have been on the phones, demonstrating how it’s done.

That’s how you motivate your employees: get down there and show them how to do it. Don’t just tell them: “This is the Vision. You will now obey and implement it. I have spoken.”

I’m sure you aren’t like this, but many are. They are trapped in the old, outmoded, discredited Command and Control mentality.

It’s now Converse and Comply.

Converse with customers to know their real needs. Converse with sales staff to know the real benefits of product and demands of consumers. Converse with support staff to know the real logistics of serving the customers and helping sales to function. Converse with service department to know the real weaknesses and defects of products.

Comply with all this data, develop everything based on this rich and relevant input.

That seems to me how Vision is formulated.

Not “where do we want to be in 10 years?” Rather: “where are customer needs today and where are they likely to be in 10 years?”

That’s your Vision.