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How To Compose Hypertext Links August 23, 2006

Posted by electrica in basic blogology, CEO blogs, hypertext, link strategy, web usability.
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Hypertext links!

They take you to further elaborations and substantiating sources. They transport you to new, connected ideas. They fling you into strange, hopefully beneficial, environments.

And all you have to do is click on (select) them.

Click.

Bang!

You’re gone.

Hello!

You’re somewhere else.

To return to where you were before, usually all you have to do is click on the Back button of your browser.

Hypertext: text that lifts you off one spot, and carries you to another.

The new internet location is called the link destination. Links are subject to change and cannot be considered permanent, even though permalink is the term used to refer to the URL (web address) of a specific blog post or article.
Link rot is a term that refers to broken links, links that no longer lead to the same destination, due to a page or file being moved or deleted.

Linking strategies are based on how the mind operates by associating one thing with another. Actually, any thought could theoretically be linked to any other thought.

Good linking means connecting ideas in a way that’s beneficial for users and relevant to the topic of discussion.

So, how do you compose them?

What text should be “linked verbiage”?

How do you decide what words and phrases should be make “clickable”?

(Actually the better term is “selectable,” since some users don’t use a mouse, but enter keyboard commands, voice activation, etc., to select an item.)

Guidelines for Composing Hypertext Links:

1. Write your regular text. DO NOT add keywords just to boost search engine rankings. Forget about SEO as you create your post.

2. Look at key words and phrases in your text.

3. Determine which key words and phrases should be clarified for your readers. Or what ideas your readers might want to pursue further.

Or which words and phrases carry vital information that users can skim and understand in a hurry.

4. Turn those key words and phrases, or those ideas, into hypertext links.

5. Try to keep phrases short, two or three words, if possible.

6. If you want people to find your blog or web site by typing key words and phrases into a search engine, your hypertext links must be made according to Search Engine Optimization (SEO) principles.

SEO can help your site appear at the top of the heap of search engine results when users seek web sites in your field of endeavor.

7. Search Engine spiders hunger for fresh, dense, relevant content, with quality inbound and outbound links.

Make sure the wording contained in the links is relevant to the content of your site, and the language and interests of users.

Don’t overdo it, because the Search Engine spiders don’t like fraudulent attempts to trick them. If fact, they are repulsed by “keyword spamming,”  or “spamdexing”: using a word or phrase repeatedly in a ridiculous, too frequent manner, on a web page.

In this site, I could turn words like “usability,” “hypertext,” “blogs,” and other industry terms, into hypertext links.

8. NEVER use “click here” as a link. These words contain no relevant content for users or SEO spiders. Your links must be scannable, so people in a hurry can glance at your text and surmise what it’s about.

“Click Here” contains no information about what the link is or where it goes.

Instead of “click here”, ask yourself: “click here for what?” The “what” is the link text. If the “for what” is, for example, comparisons of web cams under $300.00, what I put in bold is the link text.

Check out the chart of comparisons of web cams under $300.00.

Learn how to improve web text scannability.

There are many more examples of linked verbiage that can guide your content writing.

CEO can create personalized contact with customers via video blogging, or vlogging.We must learn to prevent comment spam.

A related story on business podcasting success is at Podomatic blog.
Check Usability of Your Hypertext Links

Once you’ve converted key words and phrases of regular text into hypertext links, click on (select) each one of them, to make sure they work.

Never assume you typed in the URLs correctly.

Never assume the URLs will never be altered (by webmasters changing the archiving system, for example, though URLs as a rule should never be changed for any reason). Click on those links and see if they take you to the desired destination.

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