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Business Bloggers Creed October 29, 2006

Posted by electrica in blog business tools, blog debate, blogocombat, CEO blogs, deep blogology, ecommerce blogs, Miserably Servile Customer Pampering, Visionary Leadership.
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Here’s my newly polished, never publicly revealed, and rather robust Business Bloggers Creed:

I will never use a blog for anything other than web-based communication and online community formation, for the benefit of the audience and not my company.

I understand that to step into blogging with my old clunky MBA Business As Usual mentality, is to be wearing the wrong pair of ideological shoes. I accept the fact that to blog is to transform my company’s internal culture and external presentation as a whole.

I submit to the truth that a blog cannot be an isolated experiment, it must come from a deep need and necessity to connect candidly with customers, and care for their needs.

I surrender to the judgment of my customers. If they think something sucks, then it sucks. No matter what I’d prefer to think, no matter what management tells me, no matter what my colleagues say. I promise to exalt the user over the muser, the consumer over the marketer, and the customer over the internal culture and structure.

I will help customers gain deep expertise on the products we sell and the environment in which those products are, or can be, used.

I will not attempt to pervert a blog into acting as a Business As Usual advertising, sales, or multi-level marketing machine.

I will talk more about other bloggers and business writers than I do about myself. I will put my mentors and role models in the spotlight, and be very low key and shy about my own expertise, services for sale, and client project work.

I will never display sleazy links or dubious ads, such as online gambling sites, pharmaceuticals, real estate loans, discount software, erectile misogyny dysfunction, or other typical scumbag

I will blog only about what I personally, genuinely care about.

I will never write a post with the ulterior motive of purely seeking to boost traffic, as in opportunistic topic selection, or superficial pretence of relevant substance.

I will never promote a product with paid enthusiasm.

I will never rant about things about which I don’t know shit.

I will never kiss the ass of the MSM or, in a deluded state of grandiose ego, think I need mainstream journalists for any purpose, least of all “media attention”. I don’t need corpses to clap their hands for me.

I will always side with the blogosphere against any MSM or corporate accusations.

I will only attack ideas I see as harmful, counter-productive, misanthropic, or deceptive. I will try not to attack the persons holding and advancing these errors, unless they relentlessly attack me personally. Then, I won’t fight back, I’ll simply and swiftly destroy.

I will never attack a person as a person, but will pit text against text. Even if my favorite mentor and role model says something stupid or destructive, my words will move out and defend the truth, without the slightest care about damaging a friendship.

When it comes to truth, I have no friends. I will speak my mind about anything and anybody at any time, and I can never be persuaded or constrained to do otherwise.

I will bite the hand that feeds me, if it feeds me a line of bullshit.

I will never attack my loyal allies publicly, but only send a discreet email, when I think they’ve done or said something wrong.

I will attack anything or anybody, as I see fit, with no fear and no emotional hysteria or personal animosity.

I will strive for harmony, cooperation, diversity, freedom, and compassion in the beloved blogosphere that gives us all a level playing field in terms of communication and networked interactivity.

I will be constantly strive to improve, enhance, and perfect my blog.

I will share my expertise on blogging, my product field, my personal interests, and my hobbies, with all who seek it.

I will interact with everyone equally, giving no preference to those considered wealthy, successful, or celebrities. I judge “wealth”, “success”, and “celebrity” in far different terms than the world does. I am a blogger of immaterialism and inner riches.

I will not abandon or forsake my blog, unless I have tried everything in my power to avoid quitting, but life pressures force me to do so.

I will not post material to my blog, and ignore the other bloggers out there. I will gladly and abundantly post relevant, substantial, amusing comments at as many other blogs as possible. That way, I am enriching other blogs, while coincidentally possibly attracting others to my own blog, but my primary goal is to help others succeed.

I will seek out new blogs to enjoy, and encourage new bloggers to press on to the promised land.

I will try to always be inspiring, brazen, self-confident in the pursuit of noble ideals.

I will use my blog, not to push my company, not to hype my products, but to help others solve problems, succeed in work, and enjoy a lifestyle.

I will blog because I believe in human equality, freedom, and community.

I will blog because I want to help, not because I want a narcissistic platform for personal or professional vanity and exhibitionism, or simply because it’s “cool” or “mission critical”.

I will practice and proclaim the blogo-gospel of the 9 Core Values of Blogging, Absolute Switched On User Empowerment, Universal Content Utopic, and Global Democracy Revolution.

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Brand Loyalty Online August 27, 2006

Posted by electrica in basic blogology, blog business tools, blog debate, blogocombat, brand loyalty online, CEO blogs, ecommerce blogs, online marketing.
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Brand loyalty can occur online when your web presence satisfies real user needs and interests. If your brand is represented online by a site that enables customers to interact, to ask questions, voice complaints, and offer suggestions, your customers will experience increased devotion to your brand.

As consumers flock to such web attractions as video sharing at YouTube or the blogging platform of MySpace, Blogger, and WordPress, they expect more functionalities at all sites. Plain text digital journals are giving way to multi hyper media blogs that feature photos, podcasts, RSS syndication, email alert subscriptions, customized search engines, surveys, video player embeds, and video VoIP chat.

To build brand loyalty online, keep providing frequently updated information, relevant news, how-to tips, simple explanations, interesting data, and advanced interactive functionalities.

The sooner you begin experimenting with multi hyper media blogging, the faster you’ll establish a strong position of communication technology leadership in the mind of your customers. Vision, zeal, and expertise are conveyed by harnessing the new tools with great boldness, tenacity, and exploratory passion.

Begin now to harness the power of these new tools. If you do it with relevance, benefit, finesse, and strong entertainment value, you’ll gain substantial competitive advantage by increasing your brand loyalty online.

CEOs and blogocombat: an introduction August 8, 2006

Posted by electrica in basic blogology, blog debate, blogocombat, CEO blogs, CEO Videos, deep blogology, Video Blogging.
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As a hardcore blogger and web consultant, I have to engage in a variety of online debate. I call it “blogocombat”, even when I enter discussions in phone conversations or email. This contending for a point of view or set of facts is mandatory behavior. You cannot forge into the future with a paranoid or passive attitude. You must be aggressive.

But how aggressive? In what styles?

A CEO cannot do his or her company any favor by appearing to be a wimp, chump, or weakling online. The opposite extreme would be a bellicose bully, an arrogant jerk who pummels anyone who comes close.

The best, and perhaps only, way to master diplomatic but strong online debate is to spend some time observing the seasoned pros who already have the battle scars and missing limbs to prove they are veterans of the digital realm wars.

There are controversies galore in the blogosphere and vlogosphere. Google a few search terms like Net Neutrality, Comment Moderation, Fictional Character Blogs, or any aspect of blogging you are interested in right now. See what kinds of argumentation are going on, for you will surely see web pages with confrontational titles.

Watch how Mark Cuban, Seth Godin, Richard Edelman, Shel Israel, Tom Peters, or Robert Scoble respond to harsh critique, unfair assumption, and wild accusation. Study their tone and word choice. Watch how often they jump into heated discussions within their blogs or at the blogs of others.

Some say a blog is a party that anyone can join and do whatever they want. Others caution us that a blog is a livingroom of a home, and you better be polite, civil, and calm. I think CEO blogs must be prepared for intelligent, sophisticated criticism as well as more emotional, less dignified attack.

Don’t shy away from the blogosphere, due to fear of flamers.

Show courage and visionary leadership, a credibility based on brave experimentation, by juming into the blogosphere, come what may. The simple act of just starting a blog will be seen by many in your industry as being forward thinking and technologically savvy.

Better yet, start a vlog or video blog.

I’ll try posting a couple of my better videos here, as an example. Most of my video experiments are failures, but I have a fine comedy video and a neat professional instruction film on CEO video blogging.