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CEOs and blogocombat: an introduction August 8, 2006

Posted by electrica in basic blogology, blog debate, blogocombat, CEO blogs, CEO Videos, deep blogology, Video Blogging.
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As a hardcore blogger and web consultant, I have to engage in a variety of online debate. I call it “blogocombat”, even when I enter discussions in phone conversations or email. This contending for a point of view or set of facts is mandatory behavior. You cannot forge into the future with a paranoid or passive attitude. You must be aggressive.

But how aggressive? In what styles?

A CEO cannot do his or her company any favor by appearing to be a wimp, chump, or weakling online. The opposite extreme would be a bellicose bully, an arrogant jerk who pummels anyone who comes close.

The best, and perhaps only, way to master diplomatic but strong online debate is to spend some time observing the seasoned pros who already have the battle scars and missing limbs to prove they are veterans of the digital realm wars.

There are controversies galore in the blogosphere and vlogosphere. Google a few search terms like Net Neutrality, Comment Moderation, Fictional Character Blogs, or any aspect of blogging you are interested in right now. See what kinds of argumentation are going on, for you will surely see web pages with confrontational titles.

Watch how Mark Cuban, Seth Godin, Richard Edelman, Shel Israel, Tom Peters, or Robert Scoble respond to harsh critique, unfair assumption, and wild accusation. Study their tone and word choice. Watch how often they jump into heated discussions within their blogs or at the blogs of others.

Some say a blog is a party that anyone can join and do whatever they want. Others caution us that a blog is a livingroom of a home, and you better be polite, civil, and calm. I think CEO blogs must be prepared for intelligent, sophisticated criticism as well as more emotional, less dignified attack.

Don’t shy away from the blogosphere, due to fear of flamers.

Show courage and visionary leadership, a credibility based on brave experimentation, by juming into the blogosphere, come what may. The simple act of just starting a blog will be seen by many in your industry as being forward thinking and technologically savvy.

Better yet, start a vlog or video blog.

I’ll try posting a couple of my better videos here, as an example. Most of my video experiments are failures, but I have a fine comedy video and a neat professional instruction film on CEO video blogging.

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