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CEO blogs, risk, failure August 6, 2006

Posted by electrica in basic blogology, CEO blogs, deep blogology, Uncategorized.
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A CEO must be cautious and visionary, modest and inspiring, transparent and trustworthy.

As a CEO looks at the blogging phenomenon and the blogosphere, what should be the verdict? To many CEOs, blogging seems “too risky”, “time-consuming”, “vulnerability hole”, “pipeline to lunacy”, “imprudent exposure”, i.e., blogging is a bad idea.

But most CEOs stand to realize tremendous benefits from candid, courageous, controversial blogging.

“Life is always a series of ups and downs, triumphs and failures. You may be successful if your triumphs simply outnumber your failures. But, in order to be successful, you must experience those failures and you must learn from them.”

— Erroll B. Davis, Jr., Chairman, President & CEO, Alliant Energy. (Wisdom for a Young CEO, Douglas Barry, Running Press 2004, p. 40)

CEOs need not fear blogging, any more than the telephone when it was first invented.

Why fear your voice will not sound strong and authoritative, in a blog or on a phone? Why fear a blog will make you look bad, when you are comfortable on television and video conferencing? Why fear to write a blog, when it’s much the same as composing email?

Why fear you will interact with bizarre trouble-makers? Your sales and service staff deal with such annoyances every day. Your cashiers and IT guys confront unexpected kooks as a standard routine, and have much they could tell you.

Now, blogs and videocasting are your opportunity to take a calculated risk, and enjoy the lessons of failure or the glory of success.

Either way, you win.

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