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How to make a New Super Blog for Web 2.0 March 9, 2006

Posted by electrica in basic blogology, blog business tools, CEO blogs, deep blogology, ecommerce blogs.

(1) Focus & Expand: get a dominant purpose, but go off on interesting or instructive tangents to keep readers in suspence and to spice up with exotic flavors that make you *memorable* and eminently *re-visitable*, perhaps even blogrollable and RSS/Atom feed subscribable.

(2) Benefit your blog readers with more than just your charisma, personality quirks, and goofy products, unless that’s all you have…but those are not enough.

Gain new marketable skills, or test new open source software offerings and freeware network enhancements, that you can pass on to your readers who wish to have fun and succeed.

(3) Interact kindly with your blog community/family via rapid replies to comments and emails and Skypes and Google Chats.

(4) Provide state of the art widgets, as deemed appropriate and effective, without distracting, bewildering, or seeming too techy: polls, custom search engines, online games, digital art, staff photos, company picnic video, audio CEO welcome message, mascot chatbot for the kids (like “subservient chicken” or “toby” but way way better), RSS/Atom feed URLs displayed and subscription mechanisms, web contact/feedback forms upfront, upfront Contact and About pages, relevant link lists, podcast links, Odeo podcast creation mechnanism…

…provide fun, interesting, provocative, wild, cool, hip, entertaining, educational, fun, easy, easier, easiest, fastest INTERACTIVE doodads, amigo!

more on Web 2.0-ready blogs next time, friends!



1. Arlan Dean - October 23, 2006

Agreed and well said…

But let’s not forget “old-skool” notions like patience, persistence (gasp!) and the willingness to be in it for the long-haul. Amazingly, with every new evo- and revo-lutionary step that Web technologies make, the legions of magic-bullet seekers grows…

The faster change happens the more folks seem to think that success will happen overnight…

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